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Visiting the London Stationery Show 2022

London Stationery Show 2022 - inside view

This year I was able to go along to the London Stationery Show and I’m so glad I did. It’s a trade show for all things stationery and where a lot of retailers choose their stock for the coming year. I went along as a visitor to check it out in case I decide to exhibit there in the future, but I got a whole lot more out of it than that.

There were so many amazing products and brands there – it was very inspiring. However as a bit of aย stationery addictย it was sort of like torture not to be able to buy anything on the spot… I did take away a lot of pamphlets and business cards though so I can look my favourites up and buy after the fact as a consumer.

My Fave 3 Brands at the London Stationery Show

I thoroughly enjoyed looking at all the stationery tools and equipment, but it was especially inspiring to walk around and see all the fabulous paper stationery brands at the show. I was very conscious that as I wasn’t a buyer I didn’t want to waste anyone’s time. After all they’d paid a lot of money for their stands and were there to sell. But even once I’d explained why I was visiting so many of the brands were still incredibly friendly and happy to share their tips and experience for exhibiting at a trade show.

These were some of my favourite paper stationery brands. Please excuse my awful photography skills…

Dodo Pad

I was drawn to the Dodo Pad stand by the fabulous doodly illustrations on their products. Their main product is a very entertaining planner diary. It has lots of hilarious content and space for doodling as well as all the stuff you’d expect from an ordinary planner. They also do notebooks (blank, dotty, grid and ruled). All their products are made in the UK, vegan friendly, sustainable and plastic free. The lovely lady who owns the business was so friendly too and a pleasure to chat to. She even gifted me a 2022 planner which I know will brighten my days up for the rest of the year ๐Ÿ˜Š

Aaruthra

Aaruthra is a pretty stationery brand that includes journals, greeting cards and more with inspiring messages. The designer and founder Aaruthra herself was manning the stall (all the way from India!) together with another fabulous lady and the two of them couldn’t have been more inspiring and positive if they’d tried – I had a huge smile on my face after chatting to them!

Okey Dokey Design

Samantha from Okey Dokey Design was in the Launchpad section, having won a stand there. Her stand was just as lovely as her stationery and she was too! Okey Dokey Design makes pretty paper stationery products including greeting cards, writing paper, wrapping paper and more. Most of the designs are floral and so gorgeous you just want all of it! Samantha is clearly very talented and I noticed Okey Dokey Design had won at least one other award at the show too.

Live Talks at the London Stationery Show

All the speakers in the Retail Matters Live Talks at the show were brilliant. I feel like my head is bursting with all the inspiration and ideas they shared!

  • Martha Keith did a talk on Building a Stationery Brand: The Good, The Bad & The Pretty. She founded Martha Brook London and it was very inspiring to hear how she started and got to where she is now!
  • Colour Hive did a very interesting talk regarding Colour, Material and Finish Forecast: Spring Summer 2023.
  • Catherine Erdly of The Resilient Retail Club (which I’m a member of and love) spoke about 360 Sales Techniques for Independent Retailers. Unfortunately I missed this as the times on the board were incorrect. I did get to have an Indie Matters session with Catherine though (see below) which was incredibly useful.
  • Rachel Emma Waring spoke about Creative Content Strategy: Finding Your Style. This one was especially useful as I’ve been feeling a bit overwhelmed about content creation lately.
  • Nerrisa Pratt of Untld Project did a Mini Masterclass on PR. She made PR seem a lot less scary and gave some great tips. And she was completely hilarious and had me giggling the whole way through.
  • Therese Oertenblad of Small Business Collaborative and Elizabeth Stiles did a joint talk on How to Sell on Instagram. This was full of good ideas and included loads of examples to inspire.

The best thing was that some of my favourite podcasters were amongst them and it was a real highlight to meet them in person – though I did have to try and remember that they didn’t know me as well as I felt like I knew them ๐Ÿ˜ They were all so warm and friendly to chat to as well and I love them all even more now than I did before!

Indie Matters Business Advice Clinics

Catherine Erdly, Rachel Waring, Nerrisa Pratt, Therese Oertenblad and Elizabeth Stiles also provided one-to-one sessions. These were by appointment, to give advice on their various areas of expertise.

I met up with Catherine Erdly and Therese Oertenblad for a session each and got so much out of this time. Both gave me brilliant advice for my own greeting card business. And I left feeling inspired and motivated, with practical steps to take to move forward. They are both amazing and it was totally fabulous to meet them in person!


So I had an absolutely terrific time all round at the London Stationery Show! It was fabulous seeing new stationery products, meeting other paper stationery and greeting card business owners and getting great advice and wisdom from the experts at the clinics and talks. I was so excited I managed to survive the whole day on two coffees and a brownie, which isn’t like me at all! And who knows, maybe I’ll exhibit there myself in the future ๐Ÿ˜ƒ

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Children’s Birthday Cards

Children's Birthday Cards - ballet 10th birthday card

Happy New Year! I’m very excited to let you know that I’ve now added children’s birthday cards to my shop. It’s been a big gap in my selection and I’m happy that this is no longer the case ๐Ÿ˜ƒ

I had sold a few kids’ cards previously but I always felt like the designs didn’t really fit in with the style of the rest of my greeting cards. I’ve now reused some of those illustrations as well as drawn some new ones and come up with brand new designs that I think are more in keeping with my brand.

This is still a work in progress and I’ll be adding more designs along the way. At the moment just the ballet or football cards are activity related, and I’d definitely like to include more sports and hobbies for kids. So if there are any subjects that you’d like me to include in the collection, please get in touch and let me know. I’m always open to your ideas.

Age Birthday Cards

The majority of the children’s birthday cards are available for all ages from 1 to 12. I’ll have to work on some teenage friendly designs in the future ๐Ÿ˜ and fill that gap too!

Here are a few examples of the age cards for kids…

unicorn 3rd birthday card
Football 10th birthday card
stegosaurus 1st birthday card

Personalised Cards for Kids

I’ve also added a couple of personalisable options… The Triceratops card is age-less ๐Ÿ˜ and the Tractor one is age specific. Kids love to see their own name on a card, so I’ll probably add this option to some other cards too in the future. Here are two examples…

personalised triceratops children's birthday card
Personalised tractor birthday card

You can look at the full range in my shop here: Children’s Birthday Card Collection

And don’t forget to send me a DM on Instagram if you want me to add other sports or subjects to the range!

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Holiday Cards

Gin Themed Holiday Card - Let the festivities be Gin

I did wonder whether it is too early to start talking about holiday cards, but then I’ve already sold two in my Etsy shop, so it seems that some people are preparing early this year. Hopefully this year the postal system will be better prepared too!

And the holidays are not just about Christmas. Diwali is coming up at the beginning of next month. So there are just a few weeks left before the Festival of Lights kicks off! I’ve become more conscious that we all celebrate the holidays in different ways and want to make sure I start catering for a wider range. If you have any specific requests then please let me know on Instagram or Facebook.

This is the first Diwali card I’ve designed but I hope to add more over time.

Hannukah is also celebrated before Christmas is, and I’ve added a Happy Hannukah card to my holiday range too.

Even those of us who celebrate Christmas don’t all celebrate it in the same way. Some are more focused on the religious side of it, to others the most important thing is meeting up with family. And then there are those of us who get really excited about the food ๐Ÿคฃ. Here’s my (somewhat tongue in cheek) nod to my favourite festive nibble…

Mince Pies Christmas card - Christmas is all about the MINCE PIES!

I do of course also look forward to spending time with family and friends! ๐Ÿ˜

As well as the new additions I’ve mentioned already, I’ve also created a few new holiday designs to add to last year’s favourites. Here’s a small sampling, but you can view the full collection of holiday cards in my shop.

Holiday cards for a special someone

A good proportion of my holiday cards are aimed at a special person in your life. I realise (and am happy that) a lot of people buy a selection of charity Christmas cards to send out. But it’s sometimes nice to acknowledge your favourite person (or people) with a card that is chosen especially for them. Here are a few for significant others and best friends.

Custom cartoon portraits

I am also still doing custom cartoon portraits, either as Christmas cards or prints to frame and give as gifts. These are great for your other half, or for grown up children, parents or grandparents. It’s worth ordering these early if you want them. They take more time and if I get too busy closer to Christmas I’ll stop offering them.

Other holiday cards

And finally here’s a selection of other holiday cards in the collection. I’m offering bulk discounts so that the more you buy the more you save. You can mix and match 3 or 5 different cards, or otherwise order any one design in larger numbers for a bigger discount.

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Age Birthday Cards – More Added

Age birthday cards

Milestone ages are always a big deal and so I’ve found that my age birthday cards are pretty popular. A while ago I did a round up of some of them here: Milestone Age Cards.

Since then I’ve created some more age birthday cards from some of my other general birthday cards too. Generally if someone is heading into a new decade, people tend to want to give a card that marks the occasion with the age on it. So I’ve started working through my existing birthday card designs to find ones that are suitable for age milestones too.

I’m planning to carry on adding the option to as many of my existing birthday card designs as are suited to it. It’ll be a gradual process, but I really think people like to have the option – what do you think?

If there is a specific card you have your eye on for someone special’s upcoming milestone birthday, let me know. I’ll push it to the front of the queue for you…

Send your suggestions via my contact form or drop me a message on Instagram or Facebook. I can’t wait to hear your suggestions ๐Ÿ˜ƒ

Meantime here are some of the ones you can already buy in my shop. Just click on the title or image to go straight there.

Beer Hoppy Age Birthday Cards

These are based on my original Beer Hoppy Birthday Card and are now available for age milestones from 18 up to 90 years old.

Beer Hoppy Age Birthday Card

Be-Gin the Celebrations Cards

Another card from my Thirsty Business Collection that is also now available from ages 18 to 90.

Be-Gin the Celebrations Age Cards

Bunch of Flowers Milestone Age Cards

Another design that works really well for a range of ages and now comes in milestone ages from 18 up to 90 years old.

Bunch of Flowers Milestone Age Card
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Thirsty Business Greeting Card Collection

Thirsty Business Greeting Card Collection

My latest greeting card collection is now live on my website! It’s called Thirsty Business and as you can probably figure out it’s a beverage themed collection. I’ve included hot, cold and alcoholic drinks, so there should be something for everyone ๐Ÿ˜ƒ

Drinks seem to get us through so many different situations in life. I always have a cup of coffee to kickstart me at the beginning of the day (or to revive me mid-morning). If I want a bit of liquid comfort then a cup of tea or hot chocolate does the trick. A glass of wine unwinds us after a stressful day. We celebrate with a bottle of fizz. We enjoy cocktails, wine or beer on a night out with our friends. And we refresh ourselves with a cold drink on hot days. Pretty much everything we do is accompanied by a nice drink! So this card collection is a celebration of all of that.

All sorts of occasions

A wide range of occasions is covered too – birthdays, anniversaries, friendship, missing you and of course Father’s Day. I offer bundle deals where you can save if you buy 3 or 5 cards at a time, so go ahead and stock up.

Here’s a selection from the range but you can view the full Thirsty Business collection here. Why not sign up for my newsletter while you’re there? My VIP subscribers are the first to hear about a new collection and they also get a special offer each time. Plus you’ll get a discount code for 15% off your first order from my greeting card shop when you subscribe.

What do you think? Have I missed out your favourite drink? If so, let me know and you might soon see it added to the range. You can either use my contact form or send me a message on Instagram or Facebook. I’d really love to hear from you!