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Online Card Shop – News!

I love you mole and mole each day romantic card standing

If you’ve been reading my blog for a while you’ll know that I launched my own online card shop in April last year. Before that I’d been selling my cards on Etsy, but wanted my own space as well. The shop has been great, but I really wanted to have everything in one place, so am now in the process of moving my shop. Soon it’ll be right here on together with my blog – woohoo!

Why am I moving my online card shop?

The main reason is so that if you’re here on my blog it’s much easier to stay and shop the cards in the same place you read about them! I think it was a little confusing for visitors when they clicked on my ‘Shop’ link and ended up on a completely different website.

It also means less jumping around for me as I’ll be able to manage everything in one place. Hopefully this will translate to more time to work on creating terrific new card designs!

I’m also hoping that it will encourage Google to send more people to my shop, as I’ve already built up a bit of trust and traffic with my blog.

What will change?

The new shop will look a little bit different, but still be recognisable with my same branding. I’m working closely with a terrific developer to create a home page that makes it easy to get where you want to go. It’ll be one click to get to the shop, the blog, my Instagram or to get in touch with me. It’ll also be easy to see at a glance what’s new in each space, as there will be feeds to show the latest blog and Instagram posts as well as a space for me to highlight my latest greeting card collections.

I’ll be using Stripe to process payments, so you’ll know that your payment info is secure when checking out. Overall the website and shop should be quicker and easier to use than it is currently, so I hope you’ll love it!

A special offer for you

If you get in touch with me before I relaunch, you can get a free card with your first purchase in the new online shop! All I ask is that you give me some feedback on how you found the new checkout process, so I can make sure it’s as user friendly as possible. Fancy that? If so, just use the contact form or click here to email me directly and let me know.

You can also sign up as one of my VIP subscribers to make sure you always get the best offers available going forward too!

become a vip now


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Learning to Run a More Sustainable Card Business

sustainable card packaging

I’ve been thinking a lot about learning to run a more sustainable card business. There’s so much waste in the world and as far as is practical I’d prefer not to be adding to it with my greeting cards! I’m still figuring it all out, and nowhere near there yet, but I wanted to share some of the ways I’m trying to produce less waste and make what waste I do produce reusable or recyclable.

Going plastic free

Cello bags

When I first started selling my cards my very first Etsy customer mentioned to me that she thought my presentation was unprofessional and that I should be using cello bags rather than wrapping the cards in tissue paper. Being the terrible people pleaser that I am, I was horrified and immediately went out and bought a pack of cellophane bags to put my cards in. It didn’t sit well with me though as I knew those bits of plastic would just end up in landfill.

I investigated buying compostable cello bags, but these didn’t seem like an ideal solution either. I knew that the majority still wouldn’t end up being composted! Either through lack of composting facilities, ignorance or apathy, they would still end up in landfill taking ages to decompose. And they were a lot more expensive to buy. I considered returning to my original tissue paper wrapping idea but then realised that I really didn’t need to do anything at all…

The solution?

My cards are all supplied with an envelope, so I decided that the best solution was to simply put the card inside the envelope before placing it in the shipping envelope. It seems so obvious now, but for some reason I hadn’t thought of it before. The card is protected by the envelope, the envelope is safe inside the shipping envelope, so anything more was superfluous! I’ve noticed that even in some shops the cards are bare now too, which makes me very happy. I’ve now made over 800 sales on Etsy alone and never had a single complaint about my cards arriving damaged or marked in any way.

A card within an envelope within a shipping envelope
A card within an envelope within a shipping envelope

I still have the majority of those original cello bags I bought (even though there weren’t very many). By the time I’d started to sell a reasonable number of cards I’d already shifted away from using them.

My shipping envelopes are also made from paper, with no plastic windows or padding. I’ve also recently found some really cute blue recycled cardboard boxes that I can sell packs of cards in. I want to start offering multi-packs!

Sustainable card stock

My cards are all printed on plain 350gsm card stock without any glitter or glossy coatings that prevent them from being recyclable. They’re lovely and sturdy but completely recyclable. I also feel strongly about purchasing my card stock from an FSC certified supplier. The FSC helps take care of forests as well as the people and wildlife living in them, so that way I know that the card I buy comes from well-managed and sustainable forests. You can find out more about the FSC here. I get my shipping envelopes from the same FSC certified supplier.

Sustainable card business - orders ready to post
Ready to post

The kraft envelopes I’m currently using are recyclable but aren’t FSC certified. I’m not sure whether the paper used to make them is sustainably sourced or not. I’m planning to switch to recycled kraft cards when I next need to order more in (I have about 540 in stock!) Ultimately I’d like all the various materials I use to be as environmentally friendly as possible.

Next steps: Running my card business sustainably

I’ve just recently started thinking about how to run my business in a more eco-friendly way in general. I work from home, so no transport is required luckily! I know that there are lots of things in my business that could be changed to be more conscious of the environment though. For example practices I engage in and suppliers I use for things other than materials. I think there’s quite a bit of research ahead of me!

Let me know if you have any ideas or thoughts that could help me run a more sustainable card business. You can get hold of me via my contact form, email me directly at contactme @ or DM me on Instagram. I know I’m nowhere near perfect in this regard, so happy to get all the help I can!


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Support Small Businesses

Support Small Businesses

There are so many great reasons to support small businesses. Even more so during these challenging times of the coronavirus and lockdowns! During the first lockdown earlier this year, I was so impressed with the ingenuity of local small businesses. So many of them came up with unique ways to keep going despite having to close their doors to the public. Some shops started websites for the first time, some restaurants started pop up outdoor takeaways and most seemed to offer some kind of discount or benefit to the stars working in our NHS.

That’s one of the great things about small businesses, they can pivot more easily and be quicker to adapt to a changing environment. But that doesn’t mean they don’t suffer at times like these, and they will need our support to keep going.

We often associated shopping small with local brick and mortar stores. But even during these times of mostly online shopping you can still support small businesses. Here are some reasons why supporting small businesses is a great idea, as well as plenty of ideas on exactly how you can do this.

Reasons to shop small

Even from a purely selfish point of view, shopping small has a lot of benefits!

  • Small businesses are run by actual people rather than boards and shareholders who are removed from the customers. This usually means that they understand and care more about their customers and that profit isn’t the only consideration.
  • Customer service is usually better and more personal – an algorithm can only do so much in terms of helping you find the right product for your needs.
  • Small businesses generally offer more diversity and supply more unique products or services than big companies.
  • Independent businesses can be more adaptable and so can respond to situations and customer needs more easily. A big chain store can’t customise any of their offerings for you, but small businesses are usually happy to.
  • Shopping small is also usually better for the environment, especially if you shop local too. Small businesses are more likely to source their materials locally. They also create on a small scale, rather than mass producing via factories or sweat shops.
  • Supporting small businesses encourages the generation of more innovative ideas and unique products.
  • Small businesses generally have more character than large ones and a more interesting back story.
  • The profits made by small businesses are more likely to go back to their local communities, as the owners spend their money locally, rather than being invested off shore or supporting fat cats’ lifestyles.

How to support small businesses

Supporting the small business movement is good for everyone and there are plenty of different ways you can do this.

  • When you have the choice, choose to spend your money at small independent shops rather than chains or giant stores. It’s not always possible to do this all the time, and you don’t necessarily need to (it’s not inherently wrong to shop with a big company!) But make the effort to think more about where you’re spending your money.
  • During lockdown try not to automatically go straight to the giants of online shopping. Check whether your local shops that are closed have websites you could shop from, or shop for gifts at online marketplaces like Etsy or Folksy that are made up of small businesses and solopreneurs.

And spending isn’t the only way to support small businesses…

  • Spread the word on social media (use the hashtag #shopsmall). Tell others about terrific small businesses you’ve found, show yourself shopping with independent retailers or post pics of the fabulous products you’ve bought from a small business.
  • Small Business Saturday 5th December 2020When small businesses you follow post on social media you can help too. Share their post, like it, tag a friend or comment on it.
  • Write reviews for small businesses when you’ve shopped with them – on Google, Trustpilot, Etsy, Folksy or wherever you can.
  • Support Small Business Saturday – this is taking place on 5th December 2020 in the UK. It’s a grassroots, non-commercial campaign which aims to showcase small business success and encourage everyone to shop local and support small businesses in their area. They also have a search facility to find small businesses in your area.

Looking forward to hearing how you support small businesses and seeing your hashtags on social media!