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Creative Inspiration: A book review

The Joy of Watercolor - Emma Block

Everyone needs a bit of creative inspiration now and then, and I’m no different. I think it’s important to keep learning and stay creative, and books are my favourite way of doing this. Fiction teaches me more about other people by putting me in someone else’s shoes for a while. And non-fiction teaches me more about myself and hopefully helps me to be better at art, in my greeting card business and with life in general.

The Joy of Watercolor by Emma Block

This week I’m reviewing Emma Block’s book, The Joy of Watercolor: 40 Happy Lessons for Painting the World Around You. I’ve been a fan of her work for a while, and have dabbled a bit with watercolours, so decided to treat myself at the beginning of lockdown. I bought it on Amazon and if you click the picture to the right you’ll be taken there to buy the book if you fancy a copy of your own. (The links are affiliate links, so if you do buy I will get a small commission, but it won’t cost you anything extra.)

What I love about Emma’s painting is that she manages to make everything look so fresh and modern. A lot of watercolour paintings are a bit wishy washy and, while still beautiful, all seem to end up looking the same.

What creative inspiration is in the book?

Emma Block starts the book with an introduction and short history of watercolours and how she got started with them. She then goes into a bit of depth regarding the materials you need or can use, including paints, brushes, paper and more. There is also a section on colour theory and some exercises to practise mixing colours and using different techniques.

In terms of creative inspiration, the bulk of the book is made up of the 40 projects she walks you through. Projects are divided up into sections: Flowers, Fruit, Plants, Objects, etc. There is also a section on Painting on Location. The projects are also labelled as Beginner, Intermediate or Advanced, so there’s a range of difficulty levels to suit anyone. Within each project she lets you know what tools or materials you’ll need and the colours she used. She then talks you through the steps of recreating the paintings, with her own drawings and paintings to demonstrate.

The first project I worked on was the Blue Hydrangeas (I love love LOVE hydrangeas). It’s a Beginner project. I think I made the mistake of overdoing it, so mine doesn’t have the same simple appeal as her one. I’m not massively proud of it, as it’s a bit blurry and doesn’t have much contrast, but it was a good lesson to learn! And hopefully I’ll get better with practice. It was also fun to do something different from the cartoon portraits I usually spend my time drawing 😁.

Creative Inspiration: Blue Hydrangea

Would I recommend it?

Yes, I’d definitely recommend this book to anyone interested in watercolour painting. It’s just as lovely to page through and look at Emma’s paintings as it is to work on the projects yourself. Not sure why the American spelling of ‘watercolor’ is used as Emma Block is British and works and teaches classes in London, but this obviously doesn’t affect the book itself or the gorgeous pictures in it.

The book would also make a terrific gift for someone else who is a bit arty. Whether they’re just looking for creative inspiration or want to have a go at watercolour painting themselves, I’m sure they’d love it.

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Designing Greeting Cards Digitally

Designing Greeting Cards - my custom cartoon portrait process

A while ago I described how I create custom cartoon portraits when designing greeting cards to order. My drawing process has changed a bit since then though, so I thought I’d do an update.

I designed the cartoon portrait below for a graduation card using my new process so I’ve used it as an example. There’s another example at the end of this post too, which shows an anniversary cartoon portrait.

The main reason for the change is that I finally invested in an iPad and Apple Pencil for my greeting card business. And I’m so glad I did! Designing greeting cards digitally has made the process much quicker, both for drawing custom cartoon portraits and for creating other new greeting card designs.

I chose to use Procreate, which is an amazing drawing app. It has zillions of different ‘brushes’, including all sorts of pencils, pens, paints, chalks, charcoals and textures. Even aside from drawing designs for greeting cards I’ve had terrific fun experimenting and creating all sorts of weird stuff! And it’s all available instantly, which means I don’t need extra time to be able to unpack my art materials and put them away again afterwards.

Here’s one of the ‘paintings’ I created just to get used to what I could do with my new tools:

bottle with flowers

But back to my drawing process when designing greeting cards…

Creating custom cartoon portraits

I start by creating a canvas of the right size and then use the ‘6B Pencil’ to sketch the drawing in – this part is almost identical to how I started on paper (see here) except that I’m drawing straight onto the iPad with the Apple Pencil, instead of using a real pencil and paper. Next I sketch out the basic outlines and then fill in details until I’m happy with the overall drawing.

Pencil sketch
I then create a new layer above the pencil sketch. On this new layer I draw over the pencil sketch with the ‘Studio Pen’. (I find it gives a very similar look to the brush pens I use on paper). This part is where I save a lot of time, as if I make a mistake I can just erase and redo it. Before I had to leave it then edit it in my Gimp software using a mouse, which wasn’t that easy.

I also love that I can zoom right in (especially useful as my eyesight is awful!) This lets me get smaller details just right and get rid of small marks and mistakes. I keep hiding and reshowing the pencil layer as necessary until the pen completely replaces it.

Ink drawing
Once I’m satisfied with the ‘ink’ drawing I add the colours and then share it to my Mac. This is so much easier than scanning it in then removing any noise and marks from the scanner, adjusting the brightness and colour balance, etc. It’s just a simple AirDrop and I can add the image to a greeting card template I’ve created straight away.

Designing greeting cards - custom cartoon portrait

Designing Greeting Cards Videos

Another terrific feature on Procreate is that it creates a video replay of your creations. Would you like to see the full drawing process from start to finish for the cartoon portrait above? Well, here’s the video replay of it:

And here’s another – this time of a wedding cartoon portrait for an anniversary card.

So all in all I’m thrilled with my new purchases! Doing cartoon portraits is much quicker and easier. And I’ve been able to use it to draw quick images for blog posts or to design greeting cards for my ready to ship range as well.

If you’d like to see my range of greeting cards, including custom cartoon portraits and ready to ship cards, click on the Visit my shop button below or use the Menu.

VISIT MY SHOP
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Where to find great gifts

Finding great gifts

We all want to find great gifts to show our friends and family that we really do know and love them! But with birthdays and Christmas coming around every year it’s easy to run out of inspiration… And of course if you’re anything like me you need ideas NOW because you’ve not planned very far ahead! Here are some of my favourite websites to find gifts that are a little bit different and show that you’ve really put some thought into it, even if you have left it a bit late.

Just so you know, some of the links in this post are affiliate links. This means I might get a few pennies if you click on them and then buy something from that website. It doesn’t cost you anything though and I’d never recommend a website I don’t think is fantastic.

Great handmade gifts

Live the Little Things Gift Box
Live the Little Things Gift Box on Etsy

You won’t be surprised to know that Etsy is one of my favourite places to shop for original gifts. They’re the best for finding handmade and personalised presents for anyone and everyone. You can find products sold from around the world, but if you prefer to shop locally (and avoid international postage costs) you can narrow your search to your own country.

This Live the Little Things gift box on the right is one of the many presents I’ve bought off Etsy for friends and family.

Not on the High Street is another favourite of mine for handcrafted gifts. You’ll find great gifts on there that you wouldn’t find anywhere else (hence the name I guess!) A lot of their items are personalisable too.

Great gifts for kids

When I need to find presents online for my niece or other children, Prezzybox and Wicked Uncle are two of my favourites. Prezzybox has a great section specifically for Kid’s Gifts and the whole Wicked Uncle specialises entirely in children’s gifts. Another thing I really like about Wicked Uncle is that you can shop gifts within specific age ranges, which is very helpful. They also have categories which include Creativity, Adventurer, Educational and lots more. The only objection I have is their name… I’m an Aunt after all!

Other places to find great gifts

Yes I Want It USB Mixtape
Yes I Want It USB Mixtape

Pinterest is another place I often go to in order to get inspiration for interesting and original gifts. I have a number of different boards with ideas for gifts for different people – you can see my Pinterest boards here and follow them too if you’d like to use some of my ideas for your own gift giving 🎁

Yes I Want It is another favourite to find gifts that are a bit out of the ordinary and that you won’t see everywhere. I mean, how cute are these mixtape USBs on the left?!

There are loads of other great websites that sell all sorts of lovely, and not boring, gifts too. I regularly publish blog posts on here, and these quite often feature original gift ideas and tips. Subscribe to my newsletter and you’ll soon have the reputation of being that lovely person who gives the most terrific cards and gifts 😃 (and you’ll also get 15% off when buying cards from my online shop!)

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New Sportsy Greeting Card Collection

I’m very excited to announce the launch of my new Sportsy Greeting Card Collection! I’ve been working on these for a while now and really wanted to do a collection centred around activities and sports that was fun and not too serious. I think the name ‘Sportsy’ reflects this too 🙂

I have a lot of friends who are runners or cyclists, my family were always tennis obsessed, and I also do yoga with a lovely bunch of people, so they were my inspiration. I’m sure you also know someone (or several someones) who is a running fanatic or a cycling devotee, a golf maniac or a tennis enthusiast. These cards are for them!
I’ve tried to cover a variety of occasions, so you’ll find birthday cards, anniversary cards, good luck cards and well done / congratulations cards.

You can view the whole Sportsy Greeting Card Collection in my shop at loulongworth.co.uk (there are too many to show here!) There are some examples from each sport below though, and you can click on the photos to go straight to that particular card in my shop.

Sportsy Greeting Card Collection sampling

Yoga greeting cards

I love yoga and am part of a lovely class with other people who can also still see the funny side of it all (Happy Baby pose anyone?!) This is an example of one of the two yoga themed birthday cards in the collection.

Cards for runners

I love running and made a lot of good friends when I used to do it regularly. I’ve not run much for a while now due to various injuries and issues with my back, but still have some lovely runner friends that I stay in touch with, and am determined to get back out there again one day! Below are two examples of running themed cards in the collection. There are also good luck and well done cards for when that runner in your life needs some encouragement or applause for an event 🙂
Running medal - congratulations card p
Running shoes - your pace or mine anniversary p

Cycling greeting cards

I also have friends who seem to manage to cycle very impressive distances. My bum seems to get sore after just five minutes on a bike. (And it’s not like I don’t have a lot of built in padding…) So I’m in awe of anyone who can keep going for longer! There are several different cyclist themed cards too, in addition to the example below, including anniversary, good luck and congratulations cards.
Cycling card - wheely great birthday card

Tennis greeting cards

I grew up in a family who are tennis OBSESSED! They love to play it, watch it, discuss it and my Dad even managed a tennis club for a while. Unfortunately I didn’t seem to inherit the same talent as the rest of them… It is one of the few sports I can bring myself to watch on telly though. So I couldn’t not include a few tennis themed cards in the collection… There is a tennis anniversary card in the collection as well as the birthday card below.

Ace tennis birthday card

Cards for golfers

I’ve tried golf a couple of times. But I must admit I’m more interested in the lovely surroundings than in the sport itself. And I’m constantly worried I’m going to take a ball to the head when I’m anywhere near a golf course. It does seem to be one of those activities that people get particularly obsessed with though. So it seemed like the right thing to include a few golfing themed cards in the collection too. There is also an anniversary card version.

Golf card - teerrific birthday card

Fishing cards

Fishing is the one activity in the collection that I must admit I can’t see the appeal of at all… Those poor fish! However I know that there are plenty of people who love it and I’m sure you know one or two. As well as the birthday card below I’ve also included an anniversary card in the collection.

Fishing card - holy carp birthday card

What do you think?

I had a lot of fun creating this greeting card collection. I hope it brings a smile to the face of that sportsy fanatic you know 😀

I’d love to hear from you by email or on social media if you have any feedback or if you have any suggestions for some sports or occasions that you think I should add. And if you love any of the cards above, please pin them to one of your Pinterest boards to share with others!